Gucci is one of the most expensive clothing and accessory brands out there. As one of the top luxury brands in the world, Gucci has created some stunning handbags, cutting-edge ready-to-wear collections, luxurious shoes, and beautiful fashion accessories that are all so irresistible and comes with a hefty price tag. You have it all from this luxury brand right from a distinctive logo, exclusivity, brand status, and high-quality material, to durable items. All these factors contribute to Gucci being expensive and charging higher prices than some of its high-end competitors.
Key Reasons Why Is Gucci So Expensive
If you want a few Gucci items that you just love but wondering why the brand charges so much, here we have a few reasons why!
The brand’s Origin, History, And Heritage
Gucci was founded in 1921 by Guccio Gucci in Florence, Italy and so for the past 100 years, the fashion house has been creating top-quality goods that have been beloved by the wealthiest people. Guccio Gucci worked with high-end brands like Savoy Hotel in London and wanted to create a similar Italian company infused with the flavor of the English aristocracy. Guccio embarked on creating iconic designs back in Italy all inspired by the British nobility of those times.
The designer opened his own store in Florence, first selling bags, briefcases, and other leather goods. After almost 50 years of being established, Gucci started producing the designer clothing lines we know the brand for. Grace Kelly and Elizabeth Taylor are loyal customers of the brand. Some of them have products from this brand named after them like The Diana bag after Princess Diana and The Jackie 1961 bag after Jackie Kennedy.
Global Brand Recognition
The brand’s customers can be found in music, make-up, the auto industry, and even furniture buyers. Design, manufacturing, and marketing are various reasons that combine to create a brand reputation. Gucci’s rare elements of design, material choice, and quality of production reflect in high-quality products which allow the brand to charge high prices from its customers. The brand uses only high-quality raw materials and high-production methods. It also employs leading talents and top fashion designers to create pieces that are worth all the money you spend on them.
Materials Used By The Brand
The reason for such high prices of Gucci products is the high-quality materials and fabrics in their designs which cost a lot of money. Calfskin and lambskin leather are often used in Gucci bags and shoes. Since these are high-quality raw materials, its costs a lot to make leather goods from these high-quality materials. The luxury brand also used exotic skins such as crocodile, python, and alligator skins in their design, which have a high price because they are much rarer and original than other types of leather. The embellishments such as gold-toned metals, crystal and glass beading, and bamboo handles also cause the price to increase even further.
The Brand Image
Most of the Gucci products are decorated with the Gucci brand name or the double G logo in place which is quite noticeable. The luxury brand has developed a high-status brand image that is associated with wealthy clients. Gucci is a brand that charges ‘as much as people are willing to pay’ according to the brand’s marketing ads. The brand has a strategy that allows the upper class to emphasize their status and prestige.
Loyal Customers
The luxury brand has a loyal customer base as one of the top designer brands in the world as it always ranks among the most valuable luxury brands along with Louis Vuitton in the fashion world. High demand for the products of the brand means the brand can continue to charge a high price as they know they have customers that will pay the amount they charge.
Clientelle Exclusivity
Not everyone can afford to buy Gucci products and that alone confers the luxury brand a sense of status, sophistication, and prestige. While some of us can’t get over the fact that a Gucci pair of sunglasses can cost over $500, loyal brand customers don’t mind the high prices they have to pay for it. The presence of a Gucci logo suggests that the owner has solid financial standing, good taste, and demands the best.
PR And Marketing
It was the brand’s marketing efforts that made the luxury brand appealing to the younger generation, more inclined toward streetwear fashion styles. Although Gucci does not reveal its advertising spending, it sure does spend a hefty amount to market its products.
Gucci Celebrity Brand Ambassadors
Gucci looked at royalty and celebrities to give the brand essential elements that combine to build value in a product. The brand invited some of the finest artists to design their wares and create more consumer demand and brand recognition. For example, Grace Kelly requested to make herself a Gucci silk scarf.
Let us know in the comments below, which is your favorite Gucci product.
